Jelly Baby Blues
O jelly babies in a box for just two quid, my premise is
that our encounter will be brief and I, alas, your Nemesis!
I note your names begin with B: Brilliant, Big Heart, Bubbles,
Baby Bonny, Boofuls, Bumper — bring me all your troubles.
Real fruit juice. Yes, indeed, my dears. And everybody savours
the way your colours are natural, and so are all your flavours.
How touching your wee faces are! Your smiles are winning assets,
a credit to the Cadbury’s sweet once solely owned by Bassetts.
I have no fear of Spanish flu, malaria or rabies
but I fear the fate that now awaits my darling jelly babies.
Wrapper: Jelly Babies
Rhymer: Helena Nelson
About the rhymer: Helena Nelson runs HappenStance Press, one of the finest pamphlet publishers in the UK. She is a widely admired poet, whose latest title is Plot and Counter-Plot. This is her fourth contribution to WrapperRhymes, following Western Block, Fading Fast and Alliance.
Editor’s note: I hadn’t realised the Jelly Babies have names, or that they all begin with B. It seems an unhelpful extra personalising touch in what has always been an uneasy brand concept.